This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.




Regnbågens färger

The meaning of colors

Colors have an amazing ability to influence our emotions. By understanding the different meanings and associations that different colors have, we can use them consciously to create a certain mood or communicate a specific feeling.

In color psychology, people mainly talk about eight colors with special meanings: red, orange, yellow, green, blue, purple, white and black. Usually neither white nor black count as colors, but they still affect our emotions and therefore have a place in the context.

Red - Passion & Energy
Red is a color often associated with passion, love and energy. It can also be a color that signals danger, anger or excitement. The color red therefore evokes strong reactions. Throughout history, it has made us sharpen our senses, pay attention to our surroundings and act.

Orange - Heat & Energy
Orange is associated with a warm and energizing feeling. It's a color that can really lift and bring life to any room.

Yellow - Energy
Yellow brings light and evokes optimism, energy and playfulness, among other things. Yellow is also a color that brings to mind the sun and joy. It is a color that really stands out and grabs attention. Yellow is a color that symbolizes happiness and energy. It is said that it can make us feel energetic and happy, which is why many choose to use yellow in their home to create a more positive atmosphere. Surrounding yourself with yellow tones can be a way to get an extra boost of energy and boost your self-confidence.

Many also associate yellow with creativity and inspiration. It is said that it can stimulate our thought process and make us think outside the box. So if you're feeling in a creative slump, it might be worth surrounding yourself with a little more yellow to get the ideas going.

Green - Harmony & Balance
Green is a color associated with nature, health and well-being. It is a color that is often used in connection with organic products or services to communicate an environmentally friendly and sustainable message. Green can also have a calming effect and can be good to use to create a relaxed atmosphere. It is therefore no wonder that many choose to decorate their homes with green tones to create a harmonious and peaceful environment.

Blue - Safe & Calm
Blue is a color associated with calm, safety and trust. It is a color that many companies use in their branding to create a sense of reliability and professionalism. Blue can also have a relaxing effect and can be good to use in rooms where you want to give a feeling of calm and harmony.

Purple - Harmony
Purple is a color often associated with mystery, spirituality and creativity. It radiates a deep and intense aura that captures our attention and creates a sense of calm and harmony.

The color purple is considered to have a therapeutic effect on the mind and body, and is said to increase our creativity and inspiration. It also symbolizes wisdom and spirituality, and is often used in meditation practice to promote inner peace and balance.

White - Simplicity
White conveys a sense of positivity, simplicity, neutrality and purity. White is also associated with peace and can therefore give us a sense of calm and also inspire us to change.

Black can be associated with sadness, darkness, fear and evil but today it is also associated with a sense of elegance, sophistication, exclusive, luxurious and minimalistic. Black is also associated with power, strength and formality and is good when you want to engage and convey an important and strong message.

There are many other colors that also have different meanings and associations. By being aware of how different colors affect us, we can use them in a powerful way in our everyday life. So the next time you choose a color for your decor, your clothes or anything else, think about the feeling you want to convey and choose colors that support that message. Because colors really have a big meaning in our lives and can make a big difference to how we feel and act.